Media

Information

Cyclescheme is the driving force behind the success that is Cycle to Work in the UK. Since 2005, Cyclescheme has won the hearts and minds of employers and their staff by focusing on the quality of their service and investment in top notch technology.

Cyclescheme presently represents 40,000 employers in the UK. In the last 10 years we have introduced cycling to 580,000 people and have seen over 300,000 of those individuals continue to interact with us.

cyclescheme.co.uk and social media

We also benefit from impressive metrics across our digital real estate. For example, 2015 saw our website clock up 2.35m users and 12.8m page views. Our Facebook page also saw a reach of over 7m and impressions of over 14m over the same 12-month period.

2.35 million

Unique Visitors in 2015

12.8 million

Page Views in 2015

7 million

Facebook reach

14 million

Facebook impressions

4 million

Twitter impressions

Cycle Commuter Magazine
& Email Newsletter

We have constructed communication channels such as the highly respected Cycle Commuter Magazine, the Cyclescheme Newsletter and our popular social media accounts from which we engage and educate our audiences. We utilise these channels daily, not only to talk to our users, but to  forge communities they feel part of.

Distributed on a complimentary basis to Cyclescheme’s 40k employers and their staff. You can find recent issues of Cycle Commuter Magazine online here.

Advertising with Cyclescheme offers you a chance to be part of this communication too and enter our community of cyclists and employers who are committed to cycle commuting in the UK.

Cycle Commuter Rates

The table below shows advertising options for Cycle Commuter magazine, if you have any questions or would like to discuss these options futher then please email Elaine Curtin or call +44 (0)1225 588855.

Ad position Size Where? Circulation Cost
Cycle Commuter Full Page 171mm x 246mm bleed
165mm x 240mm print
145mm x 220mm text
Distributed on a complimentary basis to Cyclescheme’s 38k employers and their staff. You can find recent issues of Cycle Commuter Magazine online here. An annual magazine with option to change artwork twice yearly. Circulation 60,000 per annum with modifications made mid year. Digital reads of Issue 15 are: 130,651 £2,495 per edition of Cycle Commuter Magazine
Cycle Commuter Half Page 171mm x 126mm bleed
165mm x 120mm print
145mm x 100mm text
As above As above £1,395 per edition of Cycle Commuter Magazine

cyclescheme.co.uk Rates

The table below shows advertising options for the Cyclescheme website, if you have any questions or would like to discuss these options futher then please email Elaine Curtin or call +44 (0)1225 588855.

Ad position Size Where? Circulation Cost
Leaderboard banner advert 728 x 90 pixels Across 50% of the cyclescheme website 2015
Annual page views: 12.9m
Users: 2.4 million
£395 pcm (min of 3 months)
MPU banner advert 300 x 250 pixels Throughout the Community section of the Cyclescheme website www.cyclescheme.co.uk/community As above £395 pcm (min of 3 months)

Newsletter Rates

The table below shows advertising options for the Cyclescheme email newsletter, if you have any questions or would like to discuss these options futher then please email Elaine Curtin or call +44 (0)1225 588855.

Ad position Size Where? Circulation Cost
Newsletter button advert 120 x 240 pixels In the bi-monthly Cyclescheme newsletter

Dates of issue: The first week of Feb, April, June, Aug, Oct, Dec 2016
300,000 Cyclists
30,000 Employers
2,000 Retailers
100 Brands
£495 per communication
Newsletter competition 1 image and <500 words As above As above A Prize Worth >£500 will secure editorial content. An ad investment that month of £1,000 will also include provision of entrants email addresses.
Newsletter advertorial <5 images and <1000 words As above As above £395 per communication
Solus email <3 images and <400 words A bespoke standalone email sent from Cyclescheme. 6 available per annum. 300,000 Cyclists.
Open rates range from 17.7% - 27.5%.
£4,750 if no HTML, £4,500 if HTML provided.

Solus email spec:

HTML to be 600 px wide. If no HTML supplied we require; 1 single cover image 600 px wide (optional), 2 additional images can be used of up to 600 px combined. (optional). Text to be under 250 words. We offer 2 rounds of amends. Email to be sent in segments to spread the traffic flow to end website.

To enquire about advertising contact
Elaine Curtin on +44 (0)1225 588855

© 2015 Farrelly Atkinson (F-At) Ltd. Unit 7b, Green Park Station, Bath BA1 1JB.
+44 (0)1225 588855. info@f-at.co.uk. Registered in the UK, Company Number 6644103.