Multi award-winning road.cc is the UK's number one rated website for road cyclists from commuters to competitors. This is the place to be if you want to reach affluent, active cyclists.
road.cc has been voted the Consumer Website of the Year three years running at the BikeBiz Awards, as well as scooping this year's Best Use of Social Media award, and early in 2012 it was placed 34th in the Social Brands Top 100, in recognition of its activity in engaging with cyclists across social media platforms.
Click here to see the results of the 2012 user survey
“road.cc shows a 110% increase in unique visitor numbers year
on year”
Current figures taken
Sept 20th 2012
602,566
Monthly Unique Visitors
1.26 million
Monthly Visits
2.8 million
Monthly Page Views
38.5%
Visiting the site at
least twice a week
The road.cc editorial team.
Headed by Tony Farrelly, the road.cc editorial team reads like a who's who of editorial excellence in cycling media over the last 20 years: Mat Brett, Dave Atkinson, David Arthur, Simon MacMichael, Jo Burt, John Stevenson, and TR McGowran are all regular contributors and part of the road.cc team. This is why road.cc is such a trusted and authoritative reviewer of new product and has become the website of choice for active UK road cyclists.
Click here to see the results of the 2012 user survey
“road.cc users spend a massive £473.2m on bikes and equipment annually”
Current figures taken
Sept 20th 2012
To speak to us about advertising on road.cc call +44 (0)1225 561211
Online advertising rates
| Ad slot | CPM | Specification (width x height) | Where? |
|---|---|---|---|
| Leaderboard | £10.50 | 728 x 90 pixels | In the header of the site |
| MPU | £12.50 | 300 x 250 pixels | In two positions in the right hand column |
| Tenancy button | £9.50 | 300 x 100 pixels | In two positions in the right hand column |
| Sidebar button | £7.50 | 120 x 240 pixels | In the left hand column |
| Newsletter banner | £365 | 170px wide, any height | Solus position |
Shopping Partners
Our reviews are highly rated and rank highly in major search engines. We're now using the Google Shopping API to hunt for links directly from the thousands of reviewed products on road.cc to the same products on your site. If you're using Google Shopping to publicise your stock then we'll find your links and store them on road.cc. We can offer two levels of exposure on our review pages:
Match-specific linking: we can add a Buy it Now button next to any product for which we have a cached link back to your site, so you'll only receive traffic to the products you actually sell
Blanket linking: as well as above, every product without a matched link will feature a Buy it Now button linking back to your home page.
Package deals
| Package name & description | 3 monthscost p/m excl. VAT |
Total investment |
6 monthscost p/m excl. VAT |
Total investment |
9 monthscost p/m excl. VAT |
Total investment |
12 monthscost p/m excl. VAT |
Total investment |
|---|---|---|---|---|---|---|---|---|
Yellow jersey 1360,000 LB/MPU impressions per month Yellow jersey 2750,000 side bar button ads per month Plus 1 newsletter ad per month &10 days tenancy position in top RH Display button on main site per quarter |
£2,000 | £6,000 | £1,950 | £11,400 | £1,900 | £16,425 | £1,825 | £21,000 |
Yellow jersey 3250,000 LB/MPU impressions per month Yellow jersey 4500,000 side bar button ads per month Plus 1 newsletter ad per month &10 days tenancy position in top RH Display button on main site per quarter |
£1,500 | £4,500 | £1,450 | £8,700 | £1,400 | £12,600 | £1,325 | £15,900 |
Pink jersey 1200,000 LB/MPU impressions per month Pink jersey 2420,000 side bar button ads per month Plus 1 newsletter ad per quarter |
£1,250 | £3,750 | £1,200 | £7,200 | £1,150 | £10,350 | £1,100 | £13,200 |
Pink jersey 3150,000 LB/MPU impressions per month Pink jersey 4330,000 side bar button ads per month Plus 1 newsletter ad per quarter |
£1,000 | £3,000 | £950 | £5,700 | £900 | £8,100 | £850 | £10,200 |
Rainbow jersey 1112,000 LB/MPU impressions per month Rainbow jersey 2250,000 side bar button ads per month |
£750 | £2,250 | £713 | £4,275 | £675 | £6,075 | £625 | £7,500 |
Red jersey 170,000 LB/MPU impressions per month Red jersey 2165,000 side bar button ads per month |
£500 | £1,500 | £475 | £2,850 | £450 | £4,050 | £425 | £5,100 |