road

Multi award-winning road.cc is the UK's number one rated website for road cyclists from commuters to competitors. This is the place to be if you want to reach affluent, active cyclists.

road.cc has been voted the Consumer Website of the Year three years running at the BikeBiz Awards, as well as scooping the Best Use of Social Media award two years in a row, and early in 2012 it was placed 34th in the Social Brands Top 100, in recognition of its activity in engaging with cyclists across social media platforms.

Click here to see the results of the most recent user survey

“road.cc shows a 70% increase in unique visitor numbers year
on year”

From figures taken
June 1st 2014

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1.17 million

Monthly Unique Visitors

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2.4 million

Monthly Visits

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4.66 million

Monthly Page Views

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38.5%

Visiting the site at
least twice a week

Figures for June 2014

The road.cc editorial team.

Headed by Tony Farrelly, the road.cc editorial team reads like a who's who of editorial excellence in cycling media over the last 20 years: Mat Brett, Dave Atkinson, David Arthur, Simon MacMichael, John Stevenson, Jo Burt, and TR McGowran are all regular contributors and part of the road.cc team. This is why road.cc is such a trusted and authoritative reviewer of new product and has become the website of choice for active UK road cyclists.

Click here to see the results of the most recent user survey

“road.cc users spend a massive £766.9m on bikes and equipment annually”

Based on user survey results

To speak to us about advertising on road.cc call +44 (0)1225 750928

Online advertising rates

Ad slot CPM Specification (width x height) Where?
Leaderboard £10.50 728 x 90 pixels In the header of the site
MPU £12.50 300 x 250 pixels In two positions in the right hand column
Tenancy button £9.50 300 x 100 pixels In two positions in the right hand column
Sidebar button £7.50 120 x 240 pixels In the left hand column
Newsletter banner £365 170px wide, any height Right hand column, solus position
Special formats
Double MPU £15.50 300 x 600 pixels Right hand column, above the fold
Super leaderboard £14.50 970 x 250 pixels In the header of the site

Road blocks

Road blocks are available - costs are subject to location and duration. Please call us on +44 (0)1225 750928 to discuss further.

Shopping Partners

road.cc will place a Buy it Now or a Buy Similar button next to all reviews with your company logo, matched to your google shopping feed. Please call us on +44 (0)1225 750928 to discuss these packages.

Distributor's Buy it Local Button

We will add a Buy it Local button next your reviewed products, and this will click through to your dealer page so consumers can find their local dealer. This is a superb way for distributors to support their dealer network. £70 per review.

Package deals

Package name & description 3 monthscost
p/m excl. VAT
Total
investment
6 monthscost
p/m excl. VAT
Total
investment
9 monthscost
p/m excl. VAT
Total
investment
12 monthscost
p/m excl. VAT
Total
investment

Yellow jersey 1

300,000 LB/MPU impressions per month

or

Yellow jersey 2

400,000 side bar button ads per month

Yellow jersey 1 & Yellow jersey 2 bonus: 1 newsletter ad per month &10 days tenancy position in top RH Display button on main site per quarter

£2,000 £6,000 £1,950 £11,400 £1,900 £16,425 £1,825 £21,000

Yellow jersey 3

200,000 LB/MPU impressions per month

or

Yellow jersey 4

300,000 side bar button ads per month

Yellow jersey 3 & Yellow jersey 4 bonus: 1 newsletter ad per month &10 days tenancy position in top RH Display button on main site per quarter

£1,500 £4,500 £1,450 £8,700 £1,400 £12,600 £1,325 £15,900

Pink jersey 1

160,000 LB/MPU impressions per month

or

Pink jersey 2

250,000 side bar button ads per month

Pink jersey 1 and Pink jersey 2 bonus:
1 newsletter ad per quarter

£1,250 £3,750 £1,200 £7,200 £1,150 £10,350 £1,100 £13,200

Pink jersey 3

125,000 LB/MPU impressions per month

or

Pink jersey 4

200,000 side bar button ads per month

Pink jersey 3 and Pink jersey 4 bonus:
1 newsletter ad per quarter

£1,000 £3,000 £950 £5,700 £900 £8,100 £850 £10,200

Rainbow jersey 1

80,000 LB/MPU impressions per month

or

Rainbow jersey 2

120,000 side bar button ads per month

£750 £2,250 £713 £4,275 £675 £6,075 £625 £7,500

Red jersey 1

50,000 LB/MPU impressions per month

or

Red jersey 2

75,000 side bar button ads per month

£500 £1,500 £475 £2,850 £450 £4,050 £425 £5,100