Contact Elaine Curtin, Simon Stansfield or Pat Joscelyne today, or call us on +44 (0)1225 588855

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Media Information

awards editorial independent traffic social reader statistics commercial opportunities ad specifications

Simply the best

The UK's number one
road-specific website is the UK's number one road-specific site. We are the only UK site totally focused on UK road news, reviews, buyers' guides and features. has been voted Best Consumer Website 5 times in the last 9 years, as well as winning awards for the quality of its writing and social media.

It is the standout quality website.

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" is a huge traffic driver for us, and I always find their content honest, informative and easy to digest. The whole team are a pleasure to work with. Not only are they open to us challenging them with new ways of working or new ideas, they are also great at keeping us on schedule during busy periods. We get great value from the entire family, and they will remain one of our key partners."

Kirsty Smith, Senior Marketing Manager



Award Winning

Cycling Media Awards
Consumer Website of the Year: 2018, 2014, 2012, 2011, 2010.
Digital Writer of the Year: Mat Brett 2014.
Writer of the Year: Jo Burt 2015.
Best Use of Social Media: 2013, 2012.
London Cycling Awards
Best Cycling Communication 2013
Bike Blog of the Year 2014

dream team

Editorial's editorial team is a roll call of the finest cycling media talent from the last 25 years. Tony Farrelly, Dave Atkinson, Mat Brett, Jo Burt, David Arthur, John Stevenson and Stu Kerton are some of the most influential and widely respected writers in cycling.

Our reviews are renowned for their depth, knowledge and integrity.


"Probably our most powerful reach to seriously devoted riders comes from our work with Farrelly-Atkinson through and"

Tom Marchment, Founder



Independent is an independent publisher fuelled by enthusiasm and a true passion for cycling, not a global corporation with shareholders to satisfy. Our commitment to you is to over deliver on editorial excellence and customer satisfaction. We firmly believe that our independent approach and distinctive voice creates a unique relationship with our readers, one from which our advertisers benefit.

crunching numbers

Headline traffic statistics



average monthly
page impressions

Source: Google Analytics 2018



Unique visitors
per month

Source: Google Analytics 2018

"Canyon sees huge value in advertising with We regularly run digital campaigns, dealcatchers and competitions with the online publication which always yield great results for us and the team goes above and beyond to make sure this is the case."

Hollie Weatherstone,
Marketing Manager


WE get around

social media reach



Facebook followers



Twitter followers



YouTube subscribers



Instagram followers

International appeal

Global readership breakdown




North America


USA & Canada

Australia & NZ


Australia & NZ

Data: Google Analytics 2018






Rest of the World

"We have worked with the team at since we launched and have found them to be one of the most proactive teams in the industry, both editorially and commercially. is essential to our brands for reaching highly engaged and active road cyclists."

Johannes Dethleff,
Senior Media Manager


What they say

Reader Statistics

Find out all about our readers from our December 2018 reader survey...

view the user survey results


work with us

commercial opportunities

We offer a full range of advertising, sponsorship and content opportunities across our site and social media options.

Advertising format Rate
Banner ads on site
We charge a flat rate for all formats and will optimise the campaign to ensure the best-performing formats are weighted wherever possible.
£10 cpm
Re-Targeting campaigns
We will work with you to create a list of your preferred article types and brands to target readers of such material on as they move around the web. Our clients have found this type of campaign to be particularly cost-effective with high CTRs.
£12 cpm
Weekend homepage takeovers
From 8am Friday to midnight on Sunday.
£1500 per campaign
Newsletter Solus Advert £495
Data Capture Competition
A two week data capture competition on site, including social media support.
A one week competition on site without data capture, including social media support.
Dealclincher deal takeover
A standalone article including 6 deals plus 4 single mentions in general deal articles published on and our Dealclincher site, including social media support
Dealclincher deals
Inclusion in our best deals articles which run on and our Dealclincher site, including social media support
We can tailor either a single feature or a series of articles to enhance your brand's image. Ask us about terms for specific features.
from £1000
Ask us to quote for a standalone sponsored video. Options include drone usage, action shooting, Q&As, technical features/interviews, single bike or range promotions.
from £1200

To enquire about advertising email
Elaine Curtin, Simon Stansfield or Pat Joscelyne
or call us on +44 (0)1225 588855

©2019 Farrelly Atkinson (F-At) Ltd. Unit 7b, Green Park Station, Bath BA1 1JB.
+44 (0)1225 588855. Registered in the UK, Company Number 6644103.