Media information
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Your new favourite dirty website!

Blazing trails

Here at we aim to be the UK's number one buying advice resource for anyone who wants to ride their bike in dirt, whether that's gravel riding, enduro racing, disappearing into the wilderness on a bikepacking adventure or simply messing around at their local woods or trail centre.

As mountain bikes continue to evolve in numerous different directions, getting lighter, stronger and faster than ever before, they’re offering more fun and excitement to riders of every level. The huge boom in electric mountain biking also means even more riders than ever can access the sport and explore trails all over the country.

Gravel bikes continue to expand their fan base due to their versatile nature, with the poor conditions of our roads inspiring more drop-bar riders to leave the tarmac and explore. Since our launch we have seen a lot of changes and there are many more to come.

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Gravel race
Perfectly positioned is in an excellent position to continue to capitalise on all of this thanks to a focus on the realistically priced end of the market, though we don't leave out dream machines and cutting edge tech. Our mix of buying advice, from ‘best of’ roundups to in-depth buyer’s guides, is designed to help any rider from novice to expert get the right kit. It’s not just a focus on equipment as we also offer plenty of riding inspiration to get out on a new adventure, whether that be a multi-day bikepacking trip or discovering new trails.


"Working with offroad and team has been a really successful partnership for us as a young company. Their friendly consultative approach, either in person or at the end of a phone, has worked well for us and has allowed us to increase our commitment with them which continues to provide great results."

Luke Humphreys,
Pacenti Cycle Design
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“Over the past 5 years, F-At’s media platforms have been a key part of our marketing strategy for Ortlieb in the UK. A big part of the appeal of working with the team there is how they will always put together carefully curated packages to ensure optimal reach tailored to the brand in question.”

Nils Amelinckx,
Lyon Equipment
Lyon Equipment logo

“In an ever-changing media landscape, the team at Farrelly-Atkinson have always remained steadfast in their dedication to relevant news, real-world testing, and innovative features. It is this unwavering approach to quality that has allowed them to cultivate a dedicated and engaged audience, making them an essential component of our digital strategy every time"

Tom Catton,
Upgrade Bikes
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Editorial A-Team

The editorial team is headed up by Jessica Strange with Liam Mercer, Jim Clarkson and Matt Page on staff, plus some of the most highly respected riders, writers and testers in the industry with a proven track record working on a wide range of Uk and global mountain bike press.


Headline traffic statistics
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Unique Visitors

Monthly Average
Source: Google Analytics Jan-Dec 2020

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Page Impressions

Monthly Average
Source: Google Analytics Jan-Dec 2020

Commercial Opportunities

We offer a full range of advertising, sponsorship and content opportunities across our site and social media options.

Advertising Format Rate
Banner ads on site 

We charge a flat rate for all formats and will optimise the campaign to ensure the best-performing formats are weighted wherever possible.

Retargeting Campaigns

We will work with you to create a list of your preferred article types and brands to target readers of such material on as they move around the web. Our clients have found this type of campaign to be particularly cost-effective with high CTRs.


Newsletter Solus Advert

In the sidebar of newsletter which goes out to subscribers every Thursday.

Data Capture Competition

A two week data capture competition on site, including social media support.


A one week competition on site without data capture, including social media support.


Dealclincher deal takeover

A standalone article on and, one email newsletter inclusion and social media support on Facebook and Twitter.

Dealclincher deals

Inclusion in our best deals articles which run on and our Dealclincher site, including social media support.


We can tailor either a single feature or a series of articles to enhance your brand's image. Ask us about terms for specific features.

from £1000


Ask us to quote for a standalone sponsored video. Options include drone usage, action shooting, Q&As, technical features/interviews, single bike or range promotions.



Talk to us...

Want to tell's ever-growing audience about your brand, company, or service? Then contact us today to discuss the creative solution that’s right for you.

Pat Joscelyne
+44 (0)7590 368523

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