Media information
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The UK's number one road-specific website

Mat Brett riding a Canyon
Pedal Powered

At this award winning website our strong and experienced editorial team are focused on UK road cycling by delivering daily news and tech content with in-depth reviews, buying guides, features and opinion.

road.cc has been voted Best Consumer Website by its industry peers 5 times in the last decade, as well as winning awards for the quality of its writing and approach to social media.

As the UK road cycling sector continues to grow, commuters, leisure cyclists and performance riders regularly visit road.cc for the latest news and to make product buying decisions via our thorough reviews, buyer's guides, and extensive tech content.

road.cc continues to enjoy strong growth and offers an excellent platform for advertisers and marketers looking to sell, launch or strengthen brands across the full breadth of the UK road cycling sector. Respected for its on-point and current content, you can expose your brand to road.cc’s large and highly engaged audience by choosing to be part of its success story.

Trusted advice

Authoritative, knowledgeable, and above all independent buying advice is at the heart of what road.cc does. Our reviews, buyers guides and tech features cover the full range of road cycling from performance to commuting and all points in between.

We take great pride in the quality of advice we give our users and our emphasis on knowledge and integrity has earned our tech and review teams the respect and trust of road.cc users and the bike industry and helped us build an engaged and informed audience of cyclists, the sort of people you want to speak to.

Riders on circuit

"The whole team at road.cc are very supportive to the needs of any brand in the cycling trade looking to build awareness and broaden its appeal to the wider cycling public. Their no nonsense and down to earth approach is refreshing and combined with their flexibility and technical prowess, you can be confident that they will help deliver your commercial goals."

Peter Lazarus,
Cycling Market Leader, Decathlon UK
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"Working with road.cc for the last few years has been so easy. The team is friendly and efficient, and always happy to help.”

Jess Morgan,
UK PR & Communications Manager, Rapha
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"We have advertised with road.cc for the last few years. They have consistently delivered strong customer traffic for us, helping us punch above our weight for a family-owned, Lancashire based bike shop. The approachable team at road.cc make it easy both to run ad’ campaigns and promote offers through their website."

Rick Robson,
Marketing Manager, Merlin Cycles
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Editorial team
Editorial Excellence

road.cc editor Jack Sexty heads up an editorial team packed with industry leading writers including; Mat Brett our senior tech editor; Buyers guide editor, John Stevenson; plus Simon MacMichael, Liam Cahill, Stu Kerton. As well as our in-house team, road.cc has a network of highly respected product reviewers bringing in-depth knowledge to every type of road cycling product. All that and thought provoking opinion and insight from Jo Burt…and of course our readers always have plenty to say too.
 

Headline traffic statistics
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1.87 million
Unique visitors

Monthly average
Source: Google Analytics Jan-Dec 2020

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5 million
Page Views

Monthly average
Source: Google Analytics Jan-Dec 2020

"It has been a pleasure working with road.cc in 2020. I was new at dhb when I met the team in Bath in January – and none of us had an inkling of what was to follow. But during such testing times, I could not have wished for a more patient and understanding bunch to work with. Whether for new launches, product tests or reviews, they have been super welcoming and proactive in giving dhb a voice on a platform which has experienced huge growth. I hope road.cc and offroad.cc continues to go from strength to strength – and fingers crossed we can tag along for the ride. Keep up the great work!"

Rob Atkins,
Brand Manager, dhb
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"Working with the team at road.cc is always a pleasure. They understand all aspects of the marketing mix, their approach is not one size fits all. They are more than happy to work with our brands to make sure we get the right content and coverage. Their product and category knowledge really help to ensure we get the most out of our planned campaigns throughout the year. There are no pushy sales tactics, everything is planned to add value to both the brand and educate the end consumer at the same time. The team work closely with us to make sure the campaigns we plan hit the desired target audience to achieve our marketing goals."

Brian Harris,
UK Sales and Brand Manager, Ison Distribution
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road.cc recommends

We test a lot of stuff on road.cc, and we like to think our reviews are among the most authoritative and in-depth that you’ll find. New for Spring 2021 we’ll be curating the best products that we review into a new section on the site: road.cc recommends. It will be the go-to list of the best bikes, clothing and accessories for every type of rider. Every month we’ll update the section with new products, and every month there will be a road.cc recommends show on our YouTube channel where we introduce the products of the month.

Commercial Opportunities

We offer a full range of advertising, sponsorship and content opportunities across our site and social media options.

Advertising Format Rate
Banner ads on site 

We charge a flat rate for all formats and will optimise the campaign to ensure the best-performing formats are weighted wherever possible.

£10cpm
Retargeting Campaigns

We will work with you to create a list of your preferred article types and brands to target readers of such material on road.cc as they move around the web. Our clients have found this type of campaign to be particularly cost-effective with high CTRs.

£12cpm
Homepage takeovers

Site-wide background skins, plus all the 'above the fold' ad units on the homepage.

Mid-week - from midnight on Mon to midnight on Thurs.
Weekend - from midnight on Thurs to midnight on Sun.

£1500 per campaign

Newsletter Solus Advert

In sidebar of newsletter that goes out to subscribers on Tuesday and Friday afternoons.

£500
Data Capture Competition

A two week data capture competition on site, including social media support.

£1750
Competition

A one week competition on site without data capture, including social media support.

£900

Dealclincher deal takeover

A standalone article on road.cc and deals.road.cc, one email newsletter inclusion and social media support on Facebook and Twitter.

£750

Dealclincher deals

Inclusion in our best deals articles which run on road.cc and our Dealclincher site, including social media support.

£250

Sponsorship

We can tailor either a single feature or a series of articles to enhance your brand's image. Ask us about terms for specific features.

from £1000

Video

Ask us to quote for a standalone sponsored video. Options include drone usage, action shooting, Q&As, technical features/interviews, single bike or range promotions.

POA
Talk to us...

Want to tell road.cc's wide and varying cycling audience about your brand, company, or service? Then contact us today to discuss the creative solution that’s right for you...

Simon Stansfield
+44 (0)7967 963303

simons@f-at.co.uk
 

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