Contact Elaine Curtin, Simon Stansfield or Pat Joscelyne today, or call us on +44 (0)1225 588855

READER STATISTICS

Results taken from the December 2018 Official road.cc survey (967 respondents)

image 1

96% MALE READERS

users

AGE RANGE OF READERS

users

HOW MANY BIKES DO THEY OWN?

users

"I remember speaking with Tony 11 years ago when he was planning to launch road.cc and I've been on board ever since one way or another. As a brand owner with Mason Cycles, we really value the road.cc first looks, reviews and awards that we've received since we started in 2014. We don't advertise in many places but we certainly see the benefit of promoting our brand to the large and responsive international audience of road.cc"

Dom Mason,
Founder, Mason Cycles

team
facebook

39%

ARE CYCLING
CLUB MEMBERS

twitter

89%

OWN BIKE
WORKSHOP TOOLS

youtube

77%

own a GPS
Bike computer

instagram

54%

own a bike rack
for their car

facebook

44%

own cycling
luggage/panniers

twitter

28%

own a sports
action camera

youtube

24%

own a
smart trainer

instagram

20%

own a bike box
for travel

"Upgrade have been working with Farrelly Atkinson for many years and the relationship continues to play a very important role in the way we reach consumers. road.cc in particular has helped us develop a valuable connection with a wide and meaningful audience that is relevant to our most important brands. One of the many things we like about the team at F-At is their consistency and boundless energy to keep great content flowing to their web sites. Not only does this feed a growing audience with daily content but it also attracts a very engaged type of cyclist which bears out in the results we get."

Rory Hitchens, Upgrade Bikes

team

WHAT TYPE OF BIKES DO THEY OWN?

users

WHAT TYPES OF RIDING DO THEY DO?

users

HOW OFTEN DO THEY
BUY A NEW BIKE?

More than once a year 1.80%
Every year 7.09%
Every two years 26.1%
Every 3-5 years 42.52%
Every 5-10 years 16.2%

How our readers spend their money

how much they'd consider spending on A NEW BIKE

users

How much they spend on
parts and accessories

users

How much they spend on
cycling clothing

users
users

81%

of readers said
they buy instore

users

67%

of readers said if they
buy in-store, they use
their Local IBD

users

90%

of readers said
they buy online

To enquire about advertising email
Elaine Curtin, Simon Stansfield or Pat Joscelyne
or call us on +44 (0)1225 588855

©2019 Farrelly Atkinson (F-At) Ltd. Unit 7b, Green Park Station, Bath BA1 1JB.
+44 (0)1225 588855. info@f-at.co.uk. Registered in the UK, Company Number 6644103.