Creative experts...
Cycling specialists

F-At are a friendly bunch of media professionals, with the added bonus of also being huge cycling enthusiasts. With over a hundred years of digital and print media experience between us, and thousands of cycling miles a year in our legs, we can offer a fresh and knowledgeable perspective on your marketing mix.

Simon Stansfield

Publishing Director

Elaine Curtin

Commercial Director

Dave Atkinson

Creative Director

Tony Farrelly

Editorial Director

Oli Pendrey

Creative

Mat Brett

Editorial

F-At people have worked at some of the UK's top publishing companies in senior publishing and editorial positions; launched or published over 30 magazines in a dozen different markets; launched, edited or written for virtually all of the U.K's major cycling magazines. And of course, we are also the team behind the enormously successful, industry-leading road.cc website.

If you would like a chat about how we can help you then please call Simon or Elaine on

01225 852554

tony

Tony Farrelly

Editorial Director

Tony has been writing and editing magazines and websites for the the cycling industry for over 2 decades, and is widely recognised for his expert knowledge of the marketplace, the bikes and most importantly, the riders. His job is to make sure all your content will resonate with consumers.

dave

Dave Atkinson

Creative Director

Dave is our internet and design guru, having designed magazines and websites, mainly in the cycling market, for over 15 years. And as a keen mountain biker, Dave knows the market, the people and how to create compelling content both digitally and in print.

elaine

Elaine Curtin

Commercial Director

Elaine is a familiar face, having worked on many cycling magazines, websites and exhibitions over the years and knows all of the key suppliers, retailers and press in the UK cycle sector. She has great commercial acumen and fabulous relationship-building skills. Elaine's experience in sales, marketing, sponsorship, account handling and all aspects of event management would add a marketing solutions aspect, and offer you an industry-facing dimension to how F-At can work with you.

simon

Simon Stansfield

Publishing Director

Simon has over 25 years top-level media experience. He has launched or published over 30 magazines and websites in over a dozen markets and is well versed in matching the message to the market. Simon will work closely with you to ensure our work always fits your long term strategy.

oli

Oli Pendrey

Creative

Oli is our go-to designer with a talent for creating eye-catching graphics. He is also a keen cyclist and understands what makes the everyday rider tick. Oli always brings enthusiasm and energy to every page he creates for you.

mat

Mat Brett

Editorial

Mat has edited pretty much every major cycling magazine at one time or another over the last 20 years. How he fits this around the time he spends on one of his bikes, is anyone's guess. Mat's words and in-depth cycling knowledge will make your message shine.

nick

Nick Rearden

Editorial

Nick has a cycling pedigree going back to the dawn of time. Having run retail shops, ridden thousands of miles and written for every magazine and website under the sun, Nick gives insight and authority to every line he writes for you.

© 2012 Farrelly Atkinson (F-At) Ltd. The Brewery, Toll Bridge Road, Bath BA1 7DE.
01225 852554. info@f-at.co.uk. Registered in the UK, Company Number 6644103.