Creative experts...
Cycling specialists

F-At are a friendly bunch of pedal-powered media professionals. With well over a hundred years of digital and print media experience between us, and thousands of cycling miles a year in our legs, we can bring a fresh, knowledgeable and creative perspective to all your marketing needs.

Simon Stansfield

Publishing Director

Elaine Curtin

Commercial Director

Dave Atkinson

Creative Director

Tony Farrelly

Editorial Director

Oli Pendrey

Creative

Mat Brett

Editorial

F-At's lean, mean management team have worked in senior publishing and editorial positions at some of the UK's top media companies; launched or published over 30 magazines in a dozen different markets; launched, edited, written or designed for virtually all of the UK's major cycling magazines and websites. And, of course, we are also the team behind the enormously successful, industry-leading, multiple award winning website road.cc.

If you would like a chat about how we can help you then please call Simon or Elaine on

01225 852554

Editorial Director

Genius probably best sums up Tony a hugely talented man of letters, renowned for the quality of his insights on the state of the cycling nation (or anything at all really). He's modest too and very experienced… but definitely not old. When it comes to the cycling media he's got a unique track record having launched and edited two of cycling's most successful websites; and edited Britain's best selling cycling magazine. And now that he's finished writing these F-At team biogs all that awesomeness is at your disposal.

Creative Director

Dave is our internet and design guru. He doesn't say much, preferring to let his code or creative do the talking. He's been designing magazines and websites for over 15 years, and writing for them too. He rides a lot – long distance is his thing and he likes a bit of mountain bike and cyclo-cross action in the mix. He knows how cyclists think, because he is one, so he's got a head start when it comes to producing creative messages for people who ride bikes. Oh, and he was also two-time World Mountain Bike Bog Snorkelling Champion… There are hidden depths to Dave.

Commercial Director

Elaine is one of the UK cycling industry's best known and friendliest faces. Her network of contacts is legendary, as is her ability to get the job done. Her expertise has been valued by cycling magazines, websites, event organizers and, above all, advertisers for longer than is polite of us to say. If you want to reach out to the cycling industry or its customers, and you want it done with a smile, give Elaine a call.

Publishing Director

Simon has over 25 years of top-level media experience. In that time he has launched or published over 30 magazines and websites covering all sorts of subjects. Matching the message to the market is his mantra, and he will work closely with you to make sure the messages we create hit your chosen target and achieve the results you want.

Creative

You know how really creative types are supposed to be messy and disorganised? Oli is the proof that that's not true. His creativity, organisation and enthusiasm are the cogs that make the F-At team tick… If you're working with us, he'll make your job tick too. All that and he rides bikes. Oli is horribly close to being perfect.

Editorial

Mat is probably the most experienced cycling journalist working in Britain today – he must've started when he was 10. His palmares positively glitters, having edited many of the leading cycling and triathlon magazines. Cycling Plus, MBUK, What Mountain Bike, 220 Triathlon, Triathlon Plus… he has worked on them all with distinction. He's good on the web too as road.cc's technical editor. AND he's one of the UK's fittest cycling journalists. What's his secret? Well, he's very organised and he's very good.