Ad Spec
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Ad Spec

Which ads do you need to send us?

The ads you'll need to send us will depend on the campaign you have booked with the commercial team. The tables and examples on this page show the various banner sizes for: standard display campaigns, homepage takeover campaigns and solus newsletter ads.

Please take note of the dimensions (shown in pixels), the maximum file size limits and the accepted formats, shown below each of the tables. It's important for us to stick to the file size limits to ensure quick page loading speeds.

The tables also provide information on which devices the various banners display on, as well as which websites they apply to. If you have any further questions then don't hesitate to contact us here.

Gravel race
Standard Display Formats

Please supply as many different formats as possible for your chosen site, so we can optimise your campaign and make sure you get the best results possible.

Banner name Size
(w x h)
Max file size Appears on (device type) Appears on (website)
MPU 300x250 pixels 100kb Desktop,
tablet,
mobile

road.cc.
off.road.cc,
ebiketips

Half page 300x600 pixels 150kb Desktop,
tablet
road.cc.
off.road.cc,
ebiketips
Billboard 970x250 pixels 150kb Desktop,
tablet
road.cc.
off.road.cc,
ebiketips
Leaderboard 728x90 pixels 150kb Desktop,
tablet
road.cc.
off.road.cc,
ebiketips
Sticky Skyscraper 160x600 pixels 100kb Desktop road.cc
Sticky mobile footer 320x50 pixels 80kb Mobile road.cc.
off.road.cc,
ebiketips
Mobile leaderboard 320x50 pixels 80kb Mobile road.cc.
off.road.cc,
ebiketips
640x200 640x200 pixels 100kb Desktop off.road.cc
1280 x 260 1280x260 pixels 150kb Desktop off.road.cc

 

Accepted Formats: .gif, .jpg, .png, HTML5, standard 3rd party tags.

MPU comp
MPU
Half Page comp
Half Page
Billboard comp
Billboard
Leaderboard
Leaderboard
Sticky Skyscraper comp
Sticky Skyscraper
Mobile Leaderboard comp
Mobile Leaderboard
Sticky Mobile Footer
Sticky Mobile Footer
1280 x 260 comp
1280 x 260 banner
640 x 200 comp
640 x 200 banner
Homepage Takeover Display Formats

A site, or homepage-only, takeover requires several ad formats working in combination with one another; a site skin, a MPU and a Leaderboard (a variety of Leaderboard artwork is required to cover all devices).

Currently this option is only available on road.cc.

Ad position Size (w x h) Max file size
MPU 300x250 pixels 100kb
Billboard 970x250 pixels 150kb
Leaderboard 728x90 pixels 150kb
Mobile leaderboard 320x50 pixels 80kb
Site skins Two 390 x 1200 'skyscraper' graphics. 170kb

 

Accepted Formats: .gif, .jpg, .png, HTML5, standard 3rd party tags.

Desktop HPTO comp
Desktop homepage takeover
Mobile HPTO comp
Mobile homepage takeover
Solus Newsletter Advert

A solus advert unit that sits in the right-hand column of the newsletter, the newsletter is sent out to our subscriber list twice a week, on Tuesday and Friday afternoons. We also send out a separate monthly newsletter to our road.cc supporters.

Ad position Size (w x h) Max file size
Newsletter 170x500 pixels 100kb

 

Accepted Formats: .gif, .jpg, .png.

Newsletter ad comp
Solus newsletter advert