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This is what we do

Farrelly Atkinson are specialists. Specialists in writing, creating and communicating compelling cycling content, design or events. Working with us will add professionalism, creativity and inspiration to your projects. We deliver what we promise and we don't promise what we can't deliver.



In just four years since our inception,  F-At have worked on an impressive array of projects for many clients, both large and small.  As well as running the leading cycling website, we've planned and designed trade, event and industry websites,  innovative advertising campaigns, launched focused customer magazines, produced stunning brochures, created targeted web content and designed contemporary rebranding.


F-At's social media team have won awards from Bike Biz as well as being named as one of the Social Media Top 100's most successful brand-builders. We can put this expertise to work for you. Added to which our skills at making animated videos and action videos places F-At firmly at the heart of the two fastest developing areas of media.


F-At directors have many years of experience in organising cycling exhibitions in their CV, and recently we have put together successful events, such as the Dalby Forest MTB World Cup for British Cycling and on the weekend of the Olympic Road races, The Surrey Hills Road Race Festival.

With an unquenchable passion and a deep knowledge
of cycling, we are the  top creative media specialists for
the UK's cycling industry.

If you would like a chat about how we can help you then please call Simon or Elaine on

01225 588855

Trek Demo Daze

Trek Demo Sales

Website design

Trek needed a quick and easy solution to their surplus of ex-demo bikes, and were very pleased by our swift response and the easy to use site we created for them. Not only did we hit the design brief but we also created a site where with minimum effort Trek could manage and run the site themselves, keeping the cost down for the client and facilitating the management of the site. F-At have since been engaged in creating another new website for Trek.

Specialized Concept Stores

Concept Stores

Advertising campaign design

We were invited to pitch for the creative with a number of other agencies. Specialized and their concept store partners were looking for a solution that concentrated on the retail offering more so than the brand, and we were proud that our understanding of the brief and ability to translate this with our copy and photography helped us to win this account. We created a series of print and digital advertisements for the client.



Website design

F-At were invited to by Core to suggest ways in which they could improve their industry profile. F-At submitted a proposal to redefine their brand identity and logo and redesign the Corebike website. We also proposed some additional PR support, particularly in social media. Core were extremely pleased with the improved professional look we created for them and also that show pre-registrations reached a new high.

See the website in full at

Cycle Commuter

Customer publishing magazine

F-At have been publishing the Cycle Commuter magazine for Cyclescheme since 2008. Working closely with their management team, the content of each issue is agreed in advance and written and designed by the F-At team. F-At also sell the advertising in the magazine, the revenue from which helps offset the costs for the client. Cyclescheme see the publication as an integral part of their marketing success in converting potential new bike owners.

Read previous issues
of Cycle Commuter here

East St Cycles

East St Cycles

Mailshot design

We were very pleased to be asked to propose an email marketing campaign to promote the growing chain of East St stores. F-At created the design, wrote the copy and planned the scheduling for a series of twice monthly emails to two different databases. East St were very happy to have the professionalism of their emails improved as well as being relieved of the bulk of the work in producing them. They have since asked us to create a brochure for their in-house bike fitting service.

Surrey Hills

Surrey Hills
Road Race Festival

Event organisation
and management

F-At were invited by Surrey Hills and Surrey County Council to put on a cycling expo next to the A24 at Box Hill during the weekend of the Olympic Road Races. At very short notice F-At put together an expo with over 30 exhibitors, as well as features for the public such as roller racing and a pump track. F-At also took over and redesigned the Surrey Hills Road Race Festival website for them. The event was extremely successful, with over 25,00 visitors over the two days.

See the website in full at

Website design, build and content

F-At's two co-founders, David Atkinson and Tony Farrelly started in 2008. With a focus on news and product reviews, and using some of the best cycling writers in the business, F-At are very proud that has grown by at least 100% every year since then. Now with over 500,000 unique visitors per month. has received many awards, voted best Consumer Website at the BikeBiz Awards in 2010, 2011, 2012, as well as winning awards for its social media success.

See the website in full at

Mountain Bike Tricks & Techniques

Mountain Bike
Tricks & Techniques

Book Design

One of F-At's key strengths is our design ability, as well as our detailed knowledge and understanding of the cycling industry. Working closely with publishers Cordee, Author Martyn Ashton and photographer Robin Kitchin, Farrelly Atkinson gave this mountain bike book an inspirational yet friendly feel, introducing line illustrations and graphic elements alongside the photography and text.

Dalby Forest

Dalby Forest Mountain Bike World Cup

Event Management
for British Cycling

British Cycling invited F-At to organise and run the cycling expo held alongside the UCI Cross Country World Cup when it was held at Dalby Forest in 2011. This included exhibition space sales, assistance with sponsorship and technical co-ordination of all aspects, reporting regularly and effectively to British Cycling.


Animation design and production

Cyclescheme seem to like working with us as when they needed a compelling way to explain their scheme, they asked us for ideas.We designed and produced two eye-catching and quirky animations to show how the scheme works . We think they works – and more importantly so does the client! Nearly 20,000 views for both videos proves their impact.

View both animations here

Fantasy Cycling

Fantasy Cycling

Online Game

Unlike the majority of Fantasy games on the market, the Fantasy Cycling game was developed, designed and marketed by the team at F-At. Now in its fourth season, it has become extremely popular, enjoyed by industry insiders and the cycling public alike. As a way of generating return traffic, it has worked exceptionally well, with seeing up to a 30% spike for certain events.

Play Fantasy Cycling here

iGo Bike Vouchers Website

iGo Gift Vouchers

Website & Logo design

F-At were asked to be involved in creating the visual identity for Cyclescheme's new gift vouchers for cyclists idea. We designed the logo, the vouchers themselves, and developed and designed the website. The design and interface we created was well received, and we're showing it you because we think it demonstrates quite well our creative design and website design skills.

Visit the iGo Gift Vouchers website here

© 2014 Farrelly Atkinson (F-At) Ltd.
Unit 7b, Green Park Station, Bath BA1 1JB.
01225 588855. Registered in the UK, Company Number 6644103.